Personalization and Consumer Engagement for CX Conversion and AI Use
Personalization is tailoring an experience in a communication based on information a company has learned about a prospect or customer...
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Dr. Luis De La Cruz
Mar 30, 20235 min read
An Immersive CX: The Metaverse
Consumer’s lives are impacted by a promised immersive experience produced via a commercial use of a worldwide network of computer servers...
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Dr. Luis De La Cruz
Mar 2, 20237 min read
Upcoming Strategic Ways to Target New Clients & Retain Existing Ones
In the pursuit of new customers and retaining existing ones, an investment-rationale balance is required for the acquisition and...
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Amanda Rivera
Feb 21, 20233 min read
Staying On-Air: How TV Advertising Strengthens Brands During Economic Downturn
During times of economic downturn, it’s critical that businesses think cautiously about how and where their spending is distributed. When...
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Dr. Luis De La Cruz
Jan 19, 20239 min read
Marketing Media Budgeting and Marketing Planning
Marketing is essential to build brand awareness and increase company revenue. CMOs and marketing managers know they need to optimize their b
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Amanda Rivera
Jan 12, 20234 min read
TV Advertising: A Growth Strategy for Performance Marketers
When it comes to advertising, there are numerous media and platform types to choose from, and every company’s ideal media mix is unique.
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Dr. Luis De La Cruz
Dec 16, 20224 min read
How Marketing Practitioners Become Recession Proof in 2023?
The global economy is forecasted to slow down in 2023 after consistent growth for over a decade. According to the global mid-year...
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Ginger Peterson
Dec 13, 20221 min read
Meet the 2022 AMA IV Marketing Awards Winners
The 4th Annual AMA South Florida Awards Show was held at the Tower Theater in Calle Ocho in Miami on Thursday, December 8th from 6 to 9...
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Dr. Luis De La Cruz
Nov 28, 20221 min read
Let's Learn Something About Developing Educational Content!
In developing Educational Content a helpful recommendation for a Content Strategy is knowing the audience. In practice, developing...
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Ginger Peterson
Nov 9, 20221 min read
Networking Event Held on November 3rd Recap
The Networking event that was held at The Lab Miami in Wynwood on Thursday, November 3rd from 6 to 8 PM was a big success with standing...
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Ignacio Albornoz
Apr 11, 20212 min read
How to achieve a reading habit and sustain it in time.
There are several studies that show that reading usually strengthens both the physical structure of the brain as well as social skills...
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Ignacio Albornoz
Apr 11, 20215 min read
What do most successful startups in South Florida have in common?
After reaching out to a collaboration network of entrepreneurs from the US and Latin America to understand some of the elements in common...
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Ignacio Albornoz
Apr 11, 20212 min read
Meet the 2020 AMA Awards Winners
Like the invitation indicated at 7 pm on December 3rd at 100 Montaditos in Midtown, everything was ready to kick off the Awards Ceremony....
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